What else? An iphone app that calms your baby. What a new and innovative world we live in. For only $4.99, you can get someone else to create white noise and utilize the time-tested shhhhhh sound to help calm your baby. From what I understand from other mommies – it works, and I know all you new mommies would pay 10 times that for just 10 minutes of quiet time. Try it out!